Why create videos using PLR?
Very few people who purchase PLR use it to create a YouTube channel. Why? Because it takes time, effort and sometimes money to create videos. Let’s face it—anyone can create a website using WordPress and post written content and photos. But a series of videos will has the potential to attract a whole new universe of traffic.
Here are some compelling reasons to consider setting up your own YouTube channel using PLR:
- There are more than 1 billion users on YouTube.
- YouTube gets 4 billion video views every day (yes, 4 billion, with a b!)
- You can succeed in any niche on YouTube.
- Mobile devices alone account for 1 billion views per day.
Is that exciting enough for you? Look, people love to watch videos on more topics than you can imagine. They use YouTube as a search engine to find whatever they want. It is the second-largest search engine in the world after Google.
If your channel provides what those searchers are looking for, you will get views. You can then direct your viewers to your website for more cool stuff. Give them a good incentive to join your email list, and they will do it.
True, there are other video sites such as Daily Motion and Vimeo. These sites get a reasonable amount of traffic, but they are miles away from YouTube.
Keep the emphasis on quality.
The secret to your success on YouTube is the quality of what you post. If you just sling videos together and upload them, you won’t get the following you’re looking for.
Avoid these amateurish mistakes:
- Creating videos with poor audio quality
- Creating boring slide-show videos set to music
- Creating videos that fail to meet the needs of your target audience
You may think these things are obvious, but one look at YouTube will prove that there is no shortage of poorly crafted videos. Post rubbish and watch your reputation take a nosedive. It is better to have a few top-notch videos on your channel than lots of sloppy ones.
People are not expecting Hollywood blockbuster videos on YouTube, but they do expect reasonable quality. Using the microphone in your laptop will not do, for example. The audio will be average at best.
What kind of videos should you create?
Here is the secret to a successful YouTube channel using PLR:
Give your target market what they want!
And how do you know what they want? Do some research. What problems do people have in your niche that you can solve with your videos? By using high quality PLR content as the basis of your videos, you will show your viewers that you know what you are talking about. You are an expert that they should listen to.
Do some keyword research. You can use the free Google Keyword Planner to do this. Just setup a free Google Ads account if you don’t have one. Don’t worry—you don’t need to spend anything to use the Keyword Planner.
Use seed keywords to find other keywords. For example, if you are going to create a video about “list-building” enter this as the seed keyword, and the Keyword Planner will provide some more suggestions for you.
The search volumes estimated are for the Google search engine and not YouTube, but don’t worry too much about this. It is a lot easier to rank a video on page one of Google than it is a blog post. The search volumes will be similar. Create a list of the keywords you want to target.
Pay attention to these things, and your target audience will find and subscribe to your channel and eagerly devour your videos.
You need to plan your video strategy.
- Decide on your niche.
- Identify what problems people have in the niche and the questions they want answered.
- Conduct keyword research.
- Create creative, high-quality videos that answer those questions.
Sounds easy, doesn’t it? You will have to invest time, effort, and possibly money to create the right videos. If you don’t have the PLR that answers some of the questions, then you will have to find that and purchase it. You need to be serious about creating a successful YouTube channel.
Planning and recording your videos
It is very important that you plan your videos properly. Once you have completed your research, you will have a good idea of the subjects you need to cover. We recommend shooting videos in the four- to seven-minute range. Once you start to build a following, you can create longer videos if you need to.
What are the most burning questions in your niche? If you are going into the “make money online” niche, pick a sub-niche such as list-building. Then create a tutorial video on the best practices for building a list.
There is a lot of excellent PLR around on this subject. If you don’t have it, then find it and buy it. Go the extra mile and use your AWeber or other autoresponder account and show people how to create a new list and to set up autoresponders.
Write a storyboard for your video. Think about the points you want to make and the desktop recording for the “over the shoulder” element that you need to record. You can make notes from your PLR about what you need to say for each section.
You are going to narrate the video. It is possible to add the narration after you have recorded the screen elements and slides. Or you can narrate on the go if you feel confident enough to do this.
If you are a Windows or Mac user (macOS X or macOS 10.7 or later) then you can download Audacity for free. This is an full-featured audio editing program that will not cost you a cent.
We have told you this before, and we are going to tell you again—use a high-quality USB microphone for the audio. Buy one or borrow one. Just do what you have to do. There are suitable USB microphones available for less than $100. Poor audio quality will sink you from the start.
You can record your desktop activity using desktop recording software such as Camtasia. This will cost you around $200. If this is a bit rich for you starting out, then try the free CamStudio first. This is a Windows-only application. Mac users can try the macOS’ Mojave, and there are some other free applications available.
Once you have recorded everything, you will need to edit it to polish it up. There is an editing suite within CamStudio that does a pretty good job. The one in Camtasia is better, but then, it should be for $200.
You can also use the free Windows Movie Maker for Windows computers to create and edit videos; with later versions of the macOS, there is iMovie. Both of these applications will provide you with the features that you need to create an outstanding video. You can cut sections, add transitions, etc.
Set up your channel, upload your videos, and tag them properly.
If you haven’t yet created your YouTube channel, do this first. This will be your brand name. You can use your own name or something that is relevant to your niche. It is simple to set up a channel.
Once you have completed your video, export it into a format that YouTube will accept, such as MP4, AVI, MOV, WMV, etc. You can check out the supported formats here. Now you are ready to upload your video to your channel.
Click the “Upload” button and choose the video file to upload. While the uploading is taking place, you can fill in the necessary details. The first thing that you need is a catchy title. If you can include a keyword, do that.
You must provide a description. Give this some thought. Put the link to your website or Facebook page (wherever you want the viewer to go) first. Then write a helpful description that tells viewers what the video is about. Always add keywords in the description.
Finally, you need to add tags. Use your keyword list to create the tags. At the time of writing, there is a 400-character limit on tags, so aim to use 4 to 8 tags using your most valuable keywords.
Share your videos.
Once you upload a new video, spread the word about it on your website and social media. If you have tagged and described your video well, you will also get viewers through YouTube searches. But tell all your friends about it anyway.