What is Private Label Rights (PLR) content, and how should you use it?

If you are not familiar with Private Label Rights (PLR) content or are confused about it, then read on—we will explain everything to you in this post. We will also give you some great ideas on how you can use PLR content in your business and what you should look out for.
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If you are not familiar with Private Label Rights (PLR) content or are confused about it, then read on—we will explain everything to you in this post. We will also give you some great ideas on how you can use PLR content in your business and what you should look out for.

There are a few different types of PLR, and it is important that you understand the terminology and what it means.

Resale Rights (RR) license

If you have PLR content with a resale rights license, you can sell the product or package as it is without changing it in any way.

Master Resale Rights (MRR) license

With master resale rights content, you can not only sell the products or packages as they are to your customers, but you can also provide your customers with the rights to sell the content to their customers.

Private Label Rights (PLR) license

A PLR license is normally more expensive than the other licenses because you can do so much more with the content. You can do almost anything you wish with your PLR content. You can put your name on it and really make it your own.

In fact, we recommend that you make changes to your PLR content to personalize it. We will discuss this in more detail later, but with some exceptions, you can edit the content in any way that suits you. Most PLR content will come with specific information about what you can and can’t do with it, so be sure to check this.

Unfortunately, PLR content has earned a bad rep over the years because there is so much inferior content out there. We created Surefire PLR for this very reason. You will find PLR packages of only the highest quality here, so purchase your PLR wisely. Using low-quality PLR will quickly damage your reputation.

You need to be careful of plagiarism. All our PLR packages are unique and fully checked for originality, but not all PLR sellers are as diligent as we are. Before you purchase a PLR package from elsewhere, ask them to prove that it is plagiarism-free.

It takes a lot of time, effort and money to create your own products.

Creating your own products can be time-consuming and expensive. You will need persuasive copy to sell your product. Then there are the graphics, web design, and everything else.

If you have the talent to do the work yourself, you’re looking at a significant time commitment. Outsourcing all this work will save time but at a cost—professional designers and copywriters don’t come cheap. Wouldn’t it be better if you could take a high-quality PLR package and make a few strategic changes to make it your own product?

How to rebrand your high-quality PLR

You could take your first-rate PLR from Surefire PLR and just sell it as it is. The problem? A lot of other marketers will do the same thing. People are savvy these days, and they will shop around for the lowest price. It is not a good idea to get involved in a price war where you have to drive the price down to make any sales.

Most marketers choose to sell a PLR product without changing it because they are lazy. With a bit of effort, though, you can make strategic changes to your PLR and sell it for the price that you want.
We are talking about more than just adding your name as the author of the product. That is nowhere near enough. Think about the following:

  • Rename the product or package
  • Add your own tagline
  • Add to or change the content in the eBook to differentiate it and make it unique
  • Add to or change the content in the lead magnet
  • Rewrite the sales copy and squeeze page copy
  • Change all of the graphics and add the new product name
  • Change the checklist, resource sheet, and articles to make them unique
  • Rewrite the email sequence

If you are adding new content to your eBook and lead magnet, then make sure the text is of the same high quality as the rest of the content. Will all of this take some effort, time and money? Yes, it will. But it will be a fraction of the cost of creating your own product from scratch.

When you do this, you can truly call the content your own. It will be your product. You will not have to engage in a price war, because your product will be unique. There are so many advantages to rebranding and personalizing your PLR.

How else can you use PLR?

Apart from rebranding and personalizing your PLR content to sell it, there are other ways that you can use the content. Here are a few good ideas for you:

  • Rewrite the content and use it for posts on your website or blog
  • Create an email sequence from PLR
  • Create videos from your PLR
  • Make Facebook posts
  • Create a lead magnet

If you are going to use your PLR to create posts for your website or blog, you need to rewrite them to make them unique. You want your posts to rank as high as possible in the search engines, and if you just copy and paste content, someone else will likely have beaten you to it. Your duplicate content will never rank high.

You don’t have to rewrite the content yourself—you can outsource this work. You just need to ensure is that the rewriting is of a high standard. Check for uniqueness using a service like Copyscape.com.
So now you know what PLR is and what you can do with it. If you want some other great ideas for using your PLR content (25 of them, in fact), then please go here and get your free report.

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